Systemic Pollution:
The plastic and textile industries drive 10% of global emissions and 20% of industrial water pollution, largely through inefficient, fossil-fuel-reliant production.
Microplastic Crisis
Synthetic fibers like polyester shed millions of microplastics per wash, leading to humans ingesting roughly 5g of plastic every week.
Waste & Circularity
With less than 1% of clothing recycled and 400 million tons of plastic produced annually, non-biodegradable waste is overwhelming ecosystems and landfills.
Resource Efficiency
A viable solution must eliminate toxic wastewater and slash energy use of enabling ambient-temperature, “dry” dyeing processes without high capital costs.
Anna Koganitsky
Shloka Hajare
Eshwar Murali